SOCO District – Downtown Fullerton (Destination Branding)

I collaborated with City of Fullerton planners and redevelopment teams on destination branding for the SOCO (South of Commonwealth) District. Contributed to early-stage branding and visual identity development supporting the district’s transformation into a recognized downtown destination for dining, entertainment, and cultural activity.

Fullerton's SOCO District
Fullerton's historic SOCO District
Detail views from Fullerton's SOCO District
Detail views from Fullerton's SOCO District
Graphic designs for SOCO District city proposal
Graphic designs for SOCO District city proposal