
I'm Michael Eckerson, an Automotive Graphic Designer, brand manager, and creative professional with more than a decade of experience helping companies communicate, market, and grow through compelling visual storytelling.
My career spans graphic design, publishing, photography, video production, trade show marketing, editorial leadership, and brand development. I've worked with manufacturers, publishers, and aftermarket brands to create marketing campaigns, product launches, editorial content, advertising, catalogs, trade show displays, websites, social media assets, and digital experiences that connect with enthusiast audiences.
As Design Department Manager for Pacific Performance Engineering (PPE), I led creative development for product launches, advertising campaigns, catalogs, photography, trade show exhibits, and digital marketing initiatives. Later, as Brand Manager and Editor-in-Chief for Diesel World Magazine and Drive! Magazine, I managed editorial strategy, content creation, photography, video production, event coverage, and cross-functional creative teams while maintaining strict publishing schedules and brand standards.
My background combines traditional design fundamentals with hands-on production knowledge, including typography, print processes, branding, photography, layout design, content development, and digital marketing. Whether creating a trade show booth, launching a new product, designing a publication, or developing a brand identity, I approach every project with equal parts creativity, strategy, and attention to detail.
Beyond my professional experience, I'm a lifelong automotive enthusiast with a deep appreciation for vehicle culture, motorsports, overlanding, and craftsmanship. That passion allows me to create work that feels authentic to the audiences it serves.
Today, I continue to provide creative services for businesses, organizations, and entrepreneurs seeking thoughtful design, clear communication, and effective marketing solutions. My goal is simple: create work that not only looks good, but delivers results.