I was thrilled to have collaborated with guitarist Jeremy Popoff (Lit) and the founding team during the launch of The Slidebar in Downtown Fullerton’s SOCO District. I developed core brand identity elements, including logo design, menu systems, promotional posters, and supporting marketing materials. The work helped establish a cohesive visual identity for the venue, aligning its rock-and-roll culture with a strong, recognizable presence in the local music and nightlife scene.